Lord Chamberlain Polonius Gets Murdered By Prince Hamlet Essay

Polonius, who was at one time, a useful, high ranking state officer, much respected by the late king, is murdered by Prince Hamlet. He has worked his way up through a lifetime of service to the court, culminating in duties which involved the effective management of the royal household. After the death of Hamlet’s father, he was loyal to the new king, Claudius, to the utmost. Throughout his career he was at the centre of affairs and respected by the royal couple despite his garrulity. His unsubtle view of life, his persistence in his opinions, and his ever-readiness to intrude in the affairs of others had gained him quite a good number of enemies. Polonius, who was hiding behind an arras in the queen’s closet, was answering to her call for help. This was when prince hamlet ran his sword through the curtain and thus Polonius who was behind that curtain was murdered. Throughout his career, he was equal to a summary of some pious book of moral precepts, full of appropriateness and sound common sense. OPHELIA DIES A MARTYR TO HER LOVE FOR HAMLET Ophelia, daughter of Polonius and Prince Hamlet’s lady-love, dies a martyr to her love for Hamlet and her devotion to her father. She was weak in mind and of a clinging kind. She looked to Hamlet as a support to herself in her life but he failed miserably in reciprocating her pure and true love. Frustrated in her love, her state of mind got aggravated by the murder of her father. Bereft of any support in life, she went mad singing rhymes to herself all around. She was brought up in complete submission to her father, and was always a most obedient daughter to him. Her noble nature persisted till her last breath. The persons who saw her last remembers that she left the scene with a prayer for all Christian souls. Her death was a blow to her brother Leartus for whom she was â€Å"rose of May. † She was impressionable, sensitive, graceful, innocent and very down to earth. Her innocent beauty and youth will definitely linger in the minds of all those who loved her.

Gcse Isa Chemistry Calorimetry

Hypothesis: I believe that alcoholic compounds with bigger relative formula mass will release more energy in combustion reaction than the less alcoholic hydrocarbons compounds. Equipment: Different types of alcohols in spirit burner (CH4, C2H6, C3H8, C4H10, C5H12), Thermometer, water, beaker, scale, measuring cylinder, tripods, clamp, gauze, heat mat, lighter or matches. Hazard: Most of alcohol we using are flammable, irritant, toxic and harmful. 1 provide spirit burners which have removable glass caps, this makes it easier and safer to extinguish the flames.   Make sure the wick fits tightly in the wick holder and that the wick holder fits tightly in the burner. 3 Fill and label spirit burners or dropper bottles with alcohols in advance of the experiment. Read this Practice Test Chem 105 Ensure any excess alcohol is wiped off the side of the burners. 5 careful considerations must be given on igniting the alcohols. The spirit burners must be kept upright when lighting. Do not tip onto the side. 6 make sure the alcohols are kept away from any source of heat. don't burn your self by touching any flames or hot water Method: 1- Fit the beaker inside the tripod, fill the beaker with 100ml of water after measuring it by the cylinder,  and take the initial temperature of water by using thermometer, 2- Measure the mass of the  first burner spirit (Methanol)  and record it, Put the spirit burner on the heat-mat under the beaker and ignite it 3- Keep stirring the water, when the temperature reach 50? C  turn off the flame. 4- Reweigh the burner and workout the difference. – Repeat the same steps 3 times and take the average of the alcohol used in burning. 6- Apply the same steps above with the all-different types of alcohol remaining to test (Ethanol, Propanol, B utanol, Pentanol) 7- Finally you need to work out the  energy released from each alcohol by applying this calculation    q = (specific heat capacity of water 4. 2) x mass of water(g) x ? t change in temperature(? C) Then divide the answer by the used alcohol to find out the released energy kJ/g Table: Energy transferred for alcoholAlcohol name| Test 1 (g)| Test 2 (g)| Test 3 (g)| Average (g) | Transferred energy (kJ/g)| Methane| | | | | | Ethane| | | | | | Propane| | | | | | Butane| | | | | | Pentane| | | | | | Make it fair test? The answer is the same as the control variables * Volume of water (100ml). * Temperature rise to 50? C. * Same starting temperature of the water. * Always weigh the alcohol burner without the lid. Independent variables: the type of alcohol Dependent variables: transferred energy from the combustion.

Factors that Impact Demand for an iPad

Internal: Pricing decisions Unique features (Apple's iPad was one of the first tablet to have the app world where user can download applications such as games or books and use it right away after download has been completed. ) External: Availability of competitors' products Price of substitute products Incomes of potential customers There are several essential factors that impact the demand for iPads, these are: price of the product (internal variable), price of substitute products, and incomes of otential customers (external variables).As the primary principle of the demand function stated, that if price of a certain product or service increases, the quantity of that same product will decrease. Most, if not all, customers make their purchasing decision of a product based on its price (all other things held constant). If there are two similar products but one is more expensive than the other, it is rational to choose for the cheaper product. Now, how can an expensive product such as iPad still reate a lot of demand in the market?The answer that I could think of is product uniqueness and product loyalty. When Apple's iPad first came out in 2010, this product was not cheap. But it was due to its unique features that the competitors did not have that made iPad successful. Today, there are a lot of tablets that have about the same features as the iPad and offer a lower price. I would say that product loyalty is also one of the reasons why there are still demands for ‘Pads.

Hospitality Operations Management Essay Example | Topics and Well Written Essays - 2500 words

Hospitality Operations Management - Essay Example Intangible factors on the other hand, include branding, image and reputation, innovations, and market position of the business model within the marketplace. Perishability factors are associated with products that can go bad or be destroyed for being poorly stored or for not having been preserved correctly. 1 These factors influence the magnitude of an investment in order to ensure the target goals and operational objectives are met. For instance, the hospitality industry, especially in cases where meals are prepared and offered to vast customer segments, preservation of recipes falls under intangible factors while the ingredients to prepare the meals fall under perishables. To preserve ingredients, investors are required to finance the refrigeration facilities. In order to protect an establishment from corporate espionage, the business model has to consider intangible factors such as patenting of innovation. Lastly, the fact that most business establishments in the hospitability industry deal with different customers; the services offered, such as accommodation and entertainment, require the presence of assets such as rooms, swimming pools, spas, and restaurants. High Valley Hotel seeks to expand its business scope in order to lure and serve more customers as part of a strategy to satisfy the objective of increasing revenue generation as well as the capacity of operations. With reference to the nature of the tangible factors that High Valley Hotel has to consider during the expansion, depreciation and maintenance of the property are among the most vital factors. The establishment seeks to increase the current number of rooms in order to host more clients at any given time since demand continues to increase. However, in the construction of the desired rooms, quality of materials of use as well as the nature of

Restoration of Iraqi Masrshlands Essay Example | Topics and Well Written Essays - 4500 words

Restoration of Iraqi Masrshlands - Essay Example uxuriant growth contrasting with the arid landscape of most of the region; however following a directive by Iraqi President Saddam Hussein in 1993, these historic marshlands are being drained†. The development of Iraqi Marshlands has been an issue that examined thoroughly by the local authorities. More specifically, the future of these marshlands had to be evaluated in accordance with their role in the ecosystem of the whole region. The survival of these marshlands should be therefore a priority for the Iraqi authorities. However, the political decisions of the years that followed 1993 led to the total destruction of these marshlands. Although many efforts have been made since the change of the political conditions in Iraq for the reconstruction of these marshlands, this effort would be considered rather difficult to be realized taking into account the area that these marshlands cover and their importance for the financial and natural development of the greater region. In this paper, the restoration of Iraqi Marshlands will be examined as of its feasibility taking into account that any relevant initiative should be thoroughly examined and carefully designed while the appropriate strategies should be followed for the retrieval of the necessary funds for the completion of this project. In order to understand the role of marshlands in the greater Mesopotamian region, it is necessary to present the main forms of marsh as they can be observed in various geographical regions around the world. In this context, it has been found that â€Å"in geography, a marsh is a type of wetland, featuring grasses, rushes, reeds, typhas, sedges, and other herbaceous plants (possibly with low-growing woody plants) in a context of shallow water; a marsh is different from a swamp, which has a greater proportion of open water surface, and is generally deeper than a marsh† (Wikipedia, 2007, Marsh). In accordance with the above description, a marsh can have many forms depending on the

Team Discussion and strategic paper Essay Example | Topics and Well Written Essays - 1000 words

Team Discussion and strategic paper - Essay Example He must be clear in his mind about the strategies for the smooth functioning of the business. He should have a thorough research about the success and possible challenges to his business idea before setting it up. â€Å"A balanced scorecard analysis (Developed by Dr. Robert Kaplan and Dr. David Norton) will help the entrepreneur in defining the vision and strategies of his business and translate them into action. The entrepreneur must ensure that his strategies are well known to his employees to ensure the success of his business. The proposed business must be analyzed under different perspectives like Learning and growth, business process, customer and financial perspectives. Within each perspective, identify what needs to be done in order to achieve the overall mission like, What must we do (from each perspective) to achieve the overall mission? What is â€Å"This perspective focuses on how an organisation is improving its ability to innovate, improve and learn in order to support success with the critical operations and processes defined in the Internal Process Perspective. This may include employee training and corporate culture attitudes.† (Balanced scorecard) Innovation always creates leaders in the market. Consumers are always going after new trends and hence the success of a business depends on the innovative strategies of the entrepreneur. For a baby clothing store, the entrepreneur must analyze the current trends and he must be capable of designing new varieties of clothes for kids depend on the consumer interests. Following what others are doing may not help him to compete in the market. The employees must be well versed in the current scientific management theories which will help them in dealing with customers, marketing, accounting, purchasing estimations, etc. For that purpose the entrepreneur must provide adequate training to the employees to make them aware of the current trends in business, corporate strategies and

World War 1 Research Paper Example | Topics and Well Written Essays - 3000 words

World War 1 - Research Paper Example Nations had normally used their armed forces to protect their territorial integrity and also to gain domination over other nations by annexing their territories. Among these two objectives, the wish to gain dominance over other nations has pushed many countries on the path of war. When many nations of the world have this objective and the other group of nations tries to protect their territory from these nations, it would result in World Wars. Along with these two objectives, many other factors have also pushed nations to align among themselves, so to fight against other alliances. Thus, when many nations grouped among themselves to fight other groups, it resulted in World Wars. Our world got shaped both geographically and historically by two global conflicts that happened in twentieth century. This paper will first discuss and analyze the factors which contributed to the outbreak of the First World War, then will discuss how it happened, and how various countries got involved, endin g with how the interests of these countries were impacted, and how the war came to an end. Overview World War I or the Great War, as it was predominantly called till the start of the Second World War, was the first global war as many nations got involved. It started off on 28 July 1914 and continued till 11 November 1918, with the participating nations siding with either one of the two alliances. The war was propagated by two major alliances, the Entente Powers and the Central powers. The Entente Powers were mainly comprised of United Kingdom, France, Russia, along with other associated countries or empires. The Central powers consisted of Germany, Austria-Hungary and other associated empires like the Ottoman Empire. It took place mainly in the continent of Europe, between the European countries, although other fronts were opened in other continents of Asia, Africa, Australia, etc. Early Causes: Formation of Alliances (1850’s to 1907) Central Powers or Triple Alliance With ma jor European territories getting evolved and actualizing into nations in the 19th Century, there begin various political and military machinations to garner more territories and importantly strengthen each nation’s existing territories. The key thing the major European nations did was to enter into various political and military alliances within other European nations and territories, so that a balance of power can be maintained throughout Europe. This process was first initiated by Germany. In October 1873, then German Chancellor Bismarck tried to form a League of the Three Emperors uniting the kingdoms of Austria–Hungary and Russia with Germany. However, Germany could not actualize that alliance because Austria–Hungary and Russia had differences of opinion regarding the Balkan policy. So, leaving out Russia, Germany and Austria–Hungary formed a grouping called the Dual Alliance in 1879. This alliance became a Triple alliance, when Italy became part of i t in 1882. To further strengthen this alliance, and to remove Russia out of the equation particularly in relation to the Balkan region, Germany’s new Chancellor Wilhelm II in 1890 avoided renewing the Reinsurance Treaty, which Germany signed with Russia. Entente Powers or Triple Entente With Germany strengthening his position, other major European powers of Russia, France and Britain became threatened and initiated alliances among themselves. Firstly in 1892, two years after the breakdown of its relations with Germany, Russia entered into an alliance with France. â€Å"Germany's western and eastern neighbours, France and Russia, signed an alliance in 1894 united by fear and resentment of Berlin.† (Sheffield). Russia and France’s aim to counter the German led Triple Alliance, got a major boost when United Kingdom became part of

Th Scond Globl Shft s Rloctng Clustrs n th Fnncl Industry n Europ Term Paper

Th Scond Globl Shft s Rloctng Clustrs n th Fnncl Industry n Europ - Term Paper Example ent economically and politically reigning over the world, but the rapidly emerging economic power of China and Japan is also an undeniable fact; which is the precursor of the second global shift. An emergence of competitors in the shape of China and Japan is adversely affecting the economic power of the USA. The resurgence of Asia especially East Asia is undoubtedly, the most significant global shift in the geography of the world economy during the past 40 years. (Dicken, 2007, p. 43) Another very important fact is the complex geography of the product manufacturing process. â€Å"In other words, economic activity is becoming ‘deterritorialized’ or ‘disembedded’.† (Dicken, 2007, p. 18). For example, open boarders today allow some parts of the product being made in one country and it’s assembling being done in another. The purpose of this paper is to highlight the influence of the second global shift on the financial service industry, particularly the European financial services. Moreover, we will examine how this global shift will change the structure of financial groups in Europe. The first global shift is the period of time when economic and political power was shifted from Britain and some European countries to the United States. This shift started occurring after the Second World War when United States appeared as a supreme economic and political power. After 1945 the world was dominated by two blocks i.e. the United States with its allies and the Soviet Union with its allies. This division was not only confined to economic differences but to socio-political differences as well. This is when the silent strain between the capitalist and the communist world began. â€Å"Hence, the world economic system that emerged after 1945 was, in many ways, a new beginning. It reflected both the new political realities of the post-war period – particularly the sharp division between East and West _ and also the harsh economic and social experiences of the

Extinction of Banks Assignment Example | Topics and Well Written Essays - 2500 words

Extinction of Banks - Assignment Example Financial innovations and deregulations have enabled the financial markets to achieve perfection with institution that do not adopt deregulatory measures lagging behind in the provision of services to customers1. Financial innovations and deregulation have facilitated contractual agreements with governments seeking to institute reforms adopting relevant measures. Discussion Diminishing roles for banks In the contemporary society, banking institutions are being faced by a likelihood of extinction in case they do not formulate measures of keeping up with the times. The increasingly interconnected world, owing to globalization, is a threat to the banking institutions due to the emergence of mobile financial solutions. Customers are becoming more and more accustomed to faster and time-conscious responses from the companies while banks are lagging behind when it comes to finding means of proactively responding to the needs of their customers2. Lack of relevant targeted offers on the part of the banks is to blame for this development as it is vivid that the banks are not focusing on the needs of their customers. According to Gorton and Rosen (1993, p. 22), banks have plenty of funds to invest but are unable to notice emerging opportunities in the financial world. In the light of this, there is a need for the banks to see themselves as not only playing the traditional role of banking but also providing customer services that go beyond convectional boundaries of their present duties. Banks have for a long time been playing the role of consumer trusted advisors but this trust is slowly fading. In case necessary measures are not instituted to embrace innovation in order to capture newer grounds, the banks will lose out. Brigham and Ehrhardt (2010, p. 565) indicate that in the near future, customers will realize that they do not need banks but they need banking services. This will be a dangerous scenario for banks, as they will be at the verge of becoming extinct just lik e dinosaurs3. In addressing this problem, the banks need to have a new outlook. Investing in innovation will be instrumental in boosting banking operations. Moreover, bankers need to find other avenues of inspiration in order to secure a wide customer base. Although the technology that banks need in order to become responsive to the needs of their customers and in order to open up new streams of revenues already exists, the banks can look up to other avenues. Among these avenues are algorithmic trading, borrowing technology from the telecommunications industries and offering services that are location-based. Consequently, the banks can make use of information about what customers are likely to buy and when to develop new and more targeted products and services4. There is the need by the future banks to embrace technologies from various sectors in order to respond to customers’ actions and turn such scenarios into opportunities for securing more revenue and garnering consumer loyalty. In the near future, consumer will be buying most of their items on their credit card and this will enable them to access promotions and offers from traders in their vicinity. These traders are also banks’ customers who are likely to be bought in by the banks since the providers of their payments become an important avenue of accessing new customers. There is the need to tap into the trends of the consumers, if the banks are keen on

Engineer Essay Example | Topics and Well Written Essays - 500 words

Engineer - Essay Example People have enabled themselves to travel to other continents in a matter of hours and to communicate instantly with others. The advancement in the engineering technology areas has shortened long distances and enabled humans to have more space and time. A new example of this is the Giant Telescope links to London from New York, underneath the Atlantic Ocean by the Internet Technology. I chose the Engineering program to equip myself with the proper knowledge to deal with the advancement of technology and the new inventions. One of my long-term professional and personal goals is to have my engineering program become my window for most of the advancements and to feed my interests in the science behind the inventions. Moreover, I need to build better experiences and apply what I have learned from my engineering theory putting it into practice at work. It is my aim to work for one of the industrial companies, to gain more experiences and skills and one day develop my own technology and/or manufacture it. Currently, I am planning to obtain my double major degree in Mechanical Engineering and Manufacturing Engineering and work in the industry. After gaining experiences in the professional field, I plan to obtain a master degree in Engineering Management to be able to learn managerial skills. Thus, I will be able to apply the management skills into my own factory in the future. Additional skills and discipline in working as a team member and in managing the time to accomplish tasks on time was gained throughout learning continuously in the school of engineering each quarter. I learned how to optimize my output and my group’s output within a fixed time frame. Moreover, the discipline that has been gained will continue in my life, to learn how to tackle challenges and how to overcome all obstacles in obtaining my goals. I learned how to utilize more than one resource for engineering science, to

Political Disputes by 1860 Essay Example for Free

Political Disputes by 1860 Essay During the 1800s, Americans in the North and South often had conflict but could no longer resolve their political disputes through compromise by the year 1860. In this time period, compromise was not an option because slavery and states rights caused political disputes between the north and south.The two political parties in the north and south lost their ability to cooperate and by the mid 1800s increased the issue of the division of the states. The political view on slavery and states rights grew as compromise between the north and south political parties began to collapse during the mid 19th century. Henry Clay stated that it is impossible for South Carolina to become an independent state. (Doc A) A report of the American Anti-Slavery Society was opposed to slavery naming slave owners as man stealers and believed that slaves should be free. (Doc B) Political compromise was not greatly effected by their belief but the Compromise of 1850 resulted in the Fugitive Slave Law being passed which caused the collapse in the political parties. The issue of slavery continued to increase as compromise slowly disintegrated. Abolitionism increased by the encouragement of Frederick Douglass, a leader, who promoted freedom for all slaves. Also, Uncle Toms Cabin published by Harriet Beecher started up abolitionism in the North while the South to oppose against abolitinists. Senator Daniel Webster who is opposed to secession stated that the North is not complied with the Fugitive Slave Law. (Doc D) In addition, a New York Tribune comparing working class men in the north to southern gentlemen (Doc F) caused more conflict between the states over the issue of slavery. The division of the states over the issue of slavery enhanced the collapse of compromise between the North and South political parties.

Importance of Literature Essay Example for Free

Importance of Literature Essay Literature is the foundation of life. It places an emphasis on many topics from human tragedies to tales of the ever-popular search for love. While it is physically written in words, these words come alive in the imagination of the mind, and its ability to comprehend the complexity or simplicity of the text. Literature enables people to see through the lenses of others, and sometimes even inanimate objects; therefore, it becomes a looking glass into the world as others view it. It is a journey that is inscribed in pages, and powered by the imagination of the reader. Ultimately, literature has provided a gateway to teach the reader about life experiences from even the saddest stories to the most joyful ones that will touch their hearts. From a very young age, many are exposed to literature in the most stripped down form: picture books and simple texts that are mainly for the sole purpose of teaching the alphabet etc. Although these are not nearly as complex as an 800-page sci-fi novel, it is the first step that many take towards the literary world. Progressively, as people grow older, they explore other genres of books, ones that propel them towards curiosity of the subject, and the overall book. Reading and being given the keys to the literature world prepares individuals from an early age to discover the true importance of literature: being able to comprehend and understand situations from many perspectives. Physically speaking, it is impossible to be someone else. It is impossible to switch bodies with another human being, and it is impossible to completely understand the complexity of their world. Literature, as an alternative, is the closest thing the world has to being able to understand another person whole-heartedly. For stance, a novel about a treacherous war, written in the perspective of a soldier, allows the reader to envision their memories, their pain, and their emotions without actually being that person. Consequently, literature can act as a time machine, enabling individuals to go into a specific time period of the story, into the mind and soul of the protagonist. With the ability to see the world with a pair of fresh eyes, it triggers the reader to reflect upon their own lives. Reading a material that is relatable to the reader may teach them morals and encourage them to practice good judgement. This can be proven through public school systems, where the books that are emphasized the most tend to have a moral-teaching purpose behind the story. An example would be William Shakespeare’s stories, where each one is meant to be reflective of human nature – both the good and bad. Consequently, this can promote better judgement of situations, so the reader does not find themselves in the same circumstances as perhaps those in the fiction world. Henceforth, literature is proven to not only be reflective of life, but it can also be used as a guide for the reader to follow and practice good judgement from. The world today is ever-changing. Never before has life been so chaotic and challenging for all. Life before literature was practical and predictable, but in present day, literature has expanded into countless libraries and into the minds of many as the gateway for comprehension and curiosity of the human mind and the world around them. Literature is of great importance and is studied upon as it provides the ability to connect human relationships, and define what is right and what is wrong. Therefore, words are alive more than ever before.

A Review Of Wendys

A Review Of Wendys Executive Summary Wendys Old Fashioned Hamburgers is an international fast food chain restaurant founded by Dave Thomason November 15, 1969, in Columbus, Ohio, and moved headquarters to Dublin, Ohio on January 29, 2006. Wendys was Americas national food, and the worlds third largest hamburger fast food chain with approximately 6,700 locations. On April 24, 2008, the company announced a merger with Triarc, the parent company of Arbys. Following the merger, Triarc became known as Wendys/Arbys Group. Wendys/Arbys Group is the parent company of Wendys, and is a publicly traded company. Arbys Restaurant Group, Inc. is a wholly owned subsidiary of Wendys/Arbys Group, Inc. This report will be focusing on Wendys Burgers of the Wendys/Arbys Group. The main aim of this report is to investigate and analyze the marketing activities of Wendys Burgers. What is the Wendys orientation? What are the strengths, weaknesses, opportunities, and threats (SWOT) of Wendys? What are the competitive advantages of Wendys? What is the impact of Wendys marketing mix? This report will try to address the above questions and more. INTRODUCTION Wendys/Arbys Group is the parent company of Wendys, and is a publicly traded company. Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales.While Wendys sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. Wendys ended 2007 with just under 6000 Wendys Old Fashioned Hamburgers restaurants in operation. Of these, 1,274 (21%) were company owned and operated while the remaining 4,662 restaurants were franchised. In addition to Wendys Old Fashioned Hamburgers, Wendys is invested in the Cafe Express and Pasta Pomodoro restaurant chains, owning 70% and 29% of those chains, respectively. Until 2006 Wendys International Inc. also owned the Tim Hortons and Baja Fresh franchises. The chain is known for its square ground beef hamburgers and the Frosty, a form of soft serve ice cream mixed with frozen starches contracted from potato products. The idea for Wendys old fashioned hamburgers was actually inspired by Dave Thomass trips to Kewpee Hamburgers in his home town of Kalamazoo, Michigan. The Kewpee sold square hamburgers and thick malt shakes, much like the well-known restaurant that Thomas eventually founded in Columbus, Ohio, in 1969. Thomas named the restaurant after his fourth childMelinda Lou Wendy Thomas. WENDYS ORIENTATION Nature of demand Over the century, market for fast food has increased drastically, time being one of the major constraints. A recession in the early 1980s, combined with high beef prices and Wendys explosive as well as threatening growth incited the burger wars. Wendys moved into the number three spot behind McDonalds and Burger King, fuelled by its introduction of a chain wide salad bar, chicken breast sandwiches, and baked potatoes. Extent of demand As of December 2006, Wendys was Americas national food, and the worlds third largest hamburger fast food chain with approximately 6,700 locations. Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales. Orientation Wendys tries to sense the customer needs and demands. This proves that the company is marketing oriented. Let us now analyze the Wendys orientation towards the marketplace. Companies have their respective beliefs concerning their marketing efforts which are usually varied from company to company. The challenging concepts beneath which companies perform their marketing activities are Production Concept Customers are attracted to those products which are available and cheaper. Organizations following this concept targets on accomplishing the large production competence, minimal costs and bulk distribution. Product Concept The way that Wendys Old Fashioned Hamburgers does business and markets its product to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. Wendys introduce healthier options amid rising obesity levels and a general interest in healthier foods, some fast food companies have been going in the opposite direction, introducing ever more calorific and fat-laden burgers in a bid to win customers. Selling Concept The concept of ready-cooked food for sale is the primitive selling concept of Wendys burgers. Wendys uses ‘fresh, never frozen beef/fresh ground beef in their hamburger, has moved in line with the Quick Service Restaurant or QSR industry and has been working to offer healthy food choices. Wendys has added sandwiches and salads to its menu, and offers side dish substitutes for French fries. Marketing concept Marketing is the science of actualizing the buying potentials of a market for a specific product. It reflects a selling concept because it centers on promoting a product rather than meeting a defined area of consumer need. The marketing concept sidesteps the basic conflict between buyer and seller. Buyers want lower prices. Sellers want higher prices. The marketing concept does not provide a solution to the classic bargaining problem. Holistic Marketing Concept This involves development, design and implementation of marketing programs, processes, and activities that recognizes organizations breadth and inter dependencies. Precisely, this concept is an approach to marketing that tries to identify and resolve the opportunity and difficulties of marketing activities. There are four main elements in Holistic marketing namely (Kotler and Keller 2006: 16) * Integrated marketing involving communications, products services, channels * Social responsibility marketing involving Ethics, Environment, Legal and Community * Relationship marketing involving Customers, Channel and Partners * Internal marketing involving Marketing department, senior management and other departments. Wendys strictly follows the above concepts as it includes most of the marketing activities. Wendys Business Strategies Wendys new strategy puts its food on center stage and changes its media-buying habits to zero in more narrowly on different market segments. TV spots and print ads will focus on specific audiences instead of delivering the same message to all demographic groups, tailoring the messages to the audiences. In addition, the nearly 6,700-unit chain will advertise on the Internet to attract younger consumers and use a character named Smart Square to appeal to them in TV spots. Globally, all the Wendys employees work together to achieve in Driving Growth, Funding Growth and become Best Place to Work. Conclusion Colgate is a Marketing orientation company. This can be clearly shown below S.W.O.T Analysis â€Å"SWOT analysis is a structured approach for evaluating the strategic position of a business by indentifying its Strengths, Weaknesses, Opportunities and Threats† (Jobber 2007: 63). To get a clear idea of Wendys/Arbys groups outlook, it is useful to analyze the restaurants Strengths, Weaknesses, Opportunities and Threats (SWOT). Additionally, a SWOT analysis summarizes the outcome of marketing audit of the company (Jobber 2007: 61). Positive factors Internal factors Negative or potential to be negative Strengths Weaknesses Opportunities Threats External factors Strengths Positive, tangible and intangible attributes internal to an organization and within the organizations control. * A strength in Wendys manufacturing is that their food is known for its freshness and quality. * This quality of food it said to be one of the main reasons why Wendys has outpaced the annual sales gain of McDonalds from 1998 to 2002 (â€Å"Industry Surveys,† 2003, p. 3). * The expert management system of Wendys burgers adds to its much strength in time managing and store managing skills. * The pleasant atmosphere of all the Wendys stores adds value to its strong customer oriented approach. * Hamburgers are made with fresh, never frozen beef which is a huge hit with the customers. * Being a Global brand, Wendys is capable of worldwide expansion with huge market share and consumer base to capture. * Strong supply chain is one of the key strengths of Wendys burgers with the suppliers meeting the fast food chains constant demand for the in time supply of raw materials in turn meeting the customers requirements. * Another major strength of Wendys is its mid night push plan, it is operating its stores after the mid night also, which attracts the teenage and young people a lot. * One of the major strength of the Wendys is its nutritional valued menu for the people who are maintaining balanced dite. * Wendys is the first restaurant which is offering a special menu for children ansd even for the kids. Weaknesses Internal factors within an organizations control that detract from the organizations ability to attain the desired goal. * A manufacturing weakness could be that it will be difficult for Wendys to make dramatic improvements in the area of store management in the future. * Breakfast menu Wendys experimented with serving breakfast for a short time, but the endeavor was unsuccessful due to several issues. * Constant management changes have lead to a reduction in customer as well as employee satisfaction hindering its growth and expansion. * The franchisee stores are given freedom to have their own store atmosphere and layout and also employee uniforms. * High dependence on a major country is the main weakness of the Wendys. Though it is globalized, it was operating mostly in USA and Canada.In the year 2007,more than 70% of its revenue is from the USA,this phenomenon leads to loss in profit rates at internatioinal market. * The Wendys spreading of its stores is relatively very less, when compared to its close, rivals McDonalds and Burger King.The McDonalds opening 200 stores per year, The Burger King is opening at a rate of 150 per year, but Wendys is opening only 50 stores per year,so the expansion of business will be less. Opportunities External attractive factors that represent the reason for an organization to exist and develop. Brand recognition is the significant factor affecting their competitive position. * Wendys international brand image gives it a scope for expansion into International markets. * Recession has little or no effect on the fast food industry which provides a great opportunity for growth and expansion. * Wendys was the first to introduce ‘fish sandwich making its mark and grabbing a huge market share. * Raising of restaurant business in USA ia a great opportunity for Wendys. According to the Forbs magazine survey, in the year 2007 more than 25% of USA government revenue from fast food sector. The reasons for increment in convenient food consumption is, increasing single parent families, dual working house holds, no time for active cooking at home, hike in living standards of people etc.Wendys can utilize this as a great opportunity to increase its business * Increasing population of teenagers and young people is a great opportunity for Wendys, as it was targeting them. According to the census in 2008, more than 40% of american people are teenagers,which was a great opportunity for Wendys. * Increasing opportunities in developing countries like China and India. In 2007 Wendy,s make one percent of its revenue from India and two percent from China,still to be increased. There is a great opportunity for Wendys to develop its business in developing countries as there is less operating cost when compared to the developed countries. Threats External factors beyond the organizations control which could place the organization mission or operation at risk. * Accusation Wendys was accused recently as a consumer found a human finger in one of its item (Chili). Such kind of accusations would surely affect the brand image and high chances of drop in the market share. Much time and money is consumed to regain the lost share of the fast food market. * Competitors Wendys faces stiff competition in the overall fast food industry, as McDonalds holds a dominating 18% share of the market with Wendys and Burger King holding shares of approximately 2% each. In recent years Wendys has been lagging behind McDonalds and Burger King in same store sales growth, an indicator of how established franchises are faring. In addition to traditional hamburger-based fast food restaurants, Wendys must compete with chains such as Subway, Yum! Brands (YUM) and Jack In The Box (JBX). * Controversy Wendys found itself the focus of a boycott by gay rights groups when the company pulled advertising from the sitcom Ellen in 1997, which it deemed controversial. * Illnesses caused by food is the major threat for any fast food company. Though more care was taken, there was chance of food borne illnesses like e coli, gastric trouble etc. This was a major threat for Wendys. * Food storage and transportation is also a major threat for Wendys. As it is more difficult to store raw materials as there are highly vulnerable. * Targeting a particular section of people is a major threat for Wendys, as it is targeting the teenagers only. This will leads to loose the satisfaction of people of other sections. * International Business expansion Limiting the business to the USA is the major threat to Wendys at international level. Limiting the business may leads to limiting the globalization and decreasing the brand name, profits and sales. Strengths Weaknesses Opportunities Make the most of these Watch competition closely Threats Restore strengths Strategic turn around required Conclusion Wendys/Arbys group has to maintain all their strengths and grab all the opportunities. On the other hand, Wendys/Arbys group should sooner overcome all its weaknesses and work harder on the threats. Competitive Advantage â€Å"Competitive advantage is the achievement of superior performance through differentiation to provide superior customer value or by managing to achieve lowest delivered cost† (Jobber 2007: 27). Competitive Factors Product Strength — Lack of differentiation- Consumers have accessibility to similar menu that is used by other hamburger chains of the same segment. Hence fulfilling consumers needs. — Unique patty shape- Wendys burgers have a unique square shaped patty instead of a regular round patty, which other hamburger chains use. Customer Loyalty and Satisfaction — Convenience- The ease of accessibility of its stores by deploying them in prime locations adds to consumers convenience. — Speed of service- Implementing drive through and home delivery system in all its stores to attain speedy customer service. Market Share — Third largest company in QSR or Quick Service Restaurants — Introduction of new products like fish sandwich, square shaped fresh ground beef patty, salads in its breakfast menu, etc have been introduced by Wendys. — Fifth in terms of highest total revenue generated next to McDonalds Corporation, Doctors Associates, Yum! Brands and Jack in the Box. Customer Concentration — Location variables Setting up Wendys restaurants where the potential consumer(working class, teenagers, etc) concentration is high. — Strengthen penetration To attain a firm grip in the market where it is already existing. Cost Control — Centralized distribution center — Reduce labor costs Costs associated with labor is a major factor in the success of any business. Wendys labor costs include upper management, but the bulk of Wendys employees are the workers at individual restaurants. Wendys achieved to cut labor cost by downsizing the number of managers from 3.6 to 3.3 by June of 2007. Wendys expects that this will not only decrease labor costs but also enhance efficiency at individual restaurants as they have found that a high number of managers can result in division of responsibility and confusion. In 2007 Wendys total operating costs were approximately $2.29 billion while total revenue was about $2.45 billion, leaving a slim operating income of approximately $156 million. If Wendys labor cost reduction initiative can successfully decrease labor costs without negatively impacting revenues, Wendys could see a substantial increase margins and operating profits. http://cdn.wikinvest.com/i/px.gif — Economies of scale Investments — International fast food market is the best place to invest in as far as Wendys investment options are considered. — Research on untapped foreign markets in order to gain knowledge for future investments. Marketing Mix Analysis †¢ The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives †¢ 7Ps Price, Product, Promotion, Place, People, Process, Physical Environment †¢ Traditional 4Ps extended to encompass growth of service industry Marketing strategy is generally obtained by the 3 key elements namely the target markets, competitors targets and the competitive advantage (Anderson 2008). Once the marketing strategy is finalized, the company starts looking into the facts of the marketing mix. â€Å"Marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.† (Armstrong and Kotler 2009). Marketing mix is essential for the company to develop the demand for its products. This can be collectively done by the four vital categories which are well-known as 4-Ps of marketing mix. The 4-Ps are namely Product, Price, Place and Promotion (Armstrong and Kotler 2009: 83). 1.1.1 Product Customer solution â€Å"Product is a good or service offered or performed by an organization or individual, which is capable of satisfying customer needs† (Jobber 2007: 28). Brand name and Quality The brand image is obtained by utilizing the fundamentals of marketing mix (Jobber 2007: 332). Wendys/Arbys Group is the parent company of Wendys, and is a publicly traded company. Wendys Restaurant Group, Inc. is a wholly owned subsidiary of Wendys/Arbys Group, Inc. Wendys/Arbys Group, Inc. is the franchisor of the Arbys and Wendys restaurant systems and trades on the New York Stock Exchange under the symbol WEN. A change in the companys ownership set the course for menu expansion and a strengthened brand. On September 29, 2008, Triarc Companies Inc. merged with Wendys International, Inc. to form Wendys/Arbys Group, Inc. Wendys/Arbys Group, Inc. is the third largest quick-service restaurant company in the United States. Wendys restructured its cleanliness standards, menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market. Wendys mission is to deliver superior quality products and services for their customers and communities through leadership, innovation and partnerships. Their vision is to be the quality leader in everything they do. Wendys has a strategic vision focused on these core values: Quality: Freshly-made products and superior service are their passion; consistent excellence in customer service is their goal. All actions are guided by absolute honesty, fairness and respect for every individual. People(consumers) are the key to success, they value all members of the diverse family for their individual contributions and their team achievements. Satisfying internal and external customers needs is the focus of everything they do. Continuous improvement is how they think and innovative change provides competitive opportunities. Features and Variety The Wendys menu features a variety of products that are stated below which are unique from its competitors. * Signature roast beef, including Roast burger. * Market Fresh deli sandwiches. * Market Fresh salads. * Toasted subs. * Jamocha and specialty shakes. * Curly Fries and Side kickers. * Wendys featuresFrench friesas a primary side item, but also offers a number of options for side items/dips, includingsalads(side and Caesar side),chili,yogurtwithgranola,mandarin oranges, andbaked potatoes. In several markets, the customer may request any of these side items to be substituted for fries in its value meals. * In June 2006, Wendys removed their classic Biggie and also the Great Biggie sizes in favor of a more traditional sizing system like; Small, Medium, and Large. * Frostydessert It is asoft serve ice creamdessert sold in chocolate or vanilla flavours. Also sold as a floatand a mix-in dessert called the Twisted Frosty. * In Japan, Wendys offers ared bean pasteand cheese sandwich called as an An Burger * Big Classic- It is a sandwich that directly competes with the Burger Kings Whopper. * Mayonnaise, lettuce, tomato,pickle, ketchup and onion served on aKaiser-style roll. A second version with bacon is available, called the Big Bacon Classic. * Baconator- with mayonnaise, 6 strips of bacon, two 1/4 pound (113.4 gram) patties, ketchup and two pieces of American cheese. * In Dec 2006, Wendys phased out and stopped offering their fried Home style chicken strips in most of its U.S.locations. There is now a chicken club combo in the place of the strips, which features a Home style chicken patty, Spicy chicken patty or a Grilled Chicken patty with Swiss cheese and also bacon. The Home style chicken strips are still available in parts of Canada. * In the Philippines they serve fried chicken, which forms a staple at most fast food restaurants in that country. 1.1.1 Price Customer cost â€Å"Price is the amount of money customers must pay to obtain(buy) the product.† (Armstrong and Kotler 2009: 83). The price of any product partially highlights its quality. Pricing Strategy The Pricing strategy primarily consists of * Getting to know the market. * Elasticity. * Keeping in pace with the competitors. * Because Price and Convenience are near universal throughout firms in the industry, Wendys must focus on becoming the â€Å"highly favored† fast-food choice. Doing so will give customers more inclination to visit store locations. Place Convenience â€Å"Place includes company activities that make the product available to target consumers.† (Armstrong and Kotler 2009). The vital role of marketing is the process of how the product is being sent from seller to buyer. The means by which the products and services reach the consumer from the producer and where they can be accessed by the consumer. The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer). Availability Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates employs more than 46,000 people in its global operations. While Wendys sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. Wendys operates in 19 countries around the world while its headquarters is based in Dublin, Ohio. It operated in more countries, but closed down in some of them due to certain circumstances. Inventory Wendys never uses frozen beef, its always fresh. 1.1.1 Promotion Communication â€Å"Promotion means activities that communicate the merits of the product and persuade target customers to buy it.† (Armstrong and Kotler 2009). Different ways of promoting the product are Advertising Advertising is a major phase of overall product or service development and management. Advertising is specifically part of the outbound marketing activities, or activities geared to communicate to the market, e.g., advertising, promotions, public relations, etc. Wendys recently began a cross-promotion withNintendo. When you buy specific Wendys items you receive a code on that can be entered on the web siteFrostyFloat.comand be entered to win aWii. Wendys marketing arm engages inproduct placementin films (such asThe Day After Tomorrow,Mr. Deeds,Garfield: The Movie, andClick) and television and is sometimes seen on ABCs hitreality showExtreme Makeover: Home Editionserving food to the more than 100 construction workers. A recent Wendys commercial features the tune from theViolent Femmessong Blister in the Sun.ScrubsstarZach Braffcan currently be heard invoiceoverin Wendys newest commercials. With the launch of the new ad campaign, Wendys has also unveiled a new slogan, Thats right. Few of the advertising slogans of Wendys are given below US Canada * 1970 Present:Quality Is Our Recipe * 1978:Juicy hamburgers and lots of napkins * 1979: Hot-N-Juicy * 1980:Wendys Has the Taste * 1981:Aint No Reason to Go Anyplace Else * 1982:Youre Wendys Kind of People * 1983:Parts is parts * 1984:Wheres the beef?[3] * 1986:Choose Fresh, choose Wendys[15] * 1987:Give a little nibble * Circa 1990:The best burgers and a whole lot more(also was printed inside the hamburger wrappers during the 1990s) * 1997 Present:Eat great, even late * 2002:Its hamburger bliss. * 2004:Its better here[16] * 2004:Always Great, Even Late. * 2005 2007:Do what tastes right.(primary slogan) * 2005 Present:It takes flair to be square. * 2007:Thats right. * 2007:Uh Huh. * 2007:Hot Juicy Burgers International * 1983:Its the best time forWendys(Philippines) * 2000 (approx) Present:We dont cut corners(New Zealand) * 2000 (approx) Present:Wendys cuadra contigo(Wendys fits with you). The wordcuadra(fit) is a reference to the wordcuadrothat meanssquare(Venezuela) * 2001 (approx) Present:El Sabor de lo Recien Hecho(The Flavor of the Brand New Made) (Honduras) * 2007 (approx) Present:Wendys es Sensacional(Wendys is Sensational) (El Salvador) Personal selling Personal selling involves incentive programs, sales presentations and trade shows (Armstrong and Kotler 2009: 383). Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to close the sale Personal selling is one of the oldest forms of promotion. It involves the use of asales forceto support apush strategy(encouraging intermediaries to buy the product) or apull strategy(where the role of the sales force may be limited to supporting retailers and providing after-sales service). Sales Promotion Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions can be directed at either thecustomer, sales staff, ordistributionchannel members (such asretailers).

How Did the Role of the Jewish People Change During the Second Industri

The Jews in Europe were treated very poorly until a reform began in the late eighteenth century. The Jews lived in ghettos where they were not even considered citizens. The Jewish Enlightenment questioned this treatment. Emancipation is defined as, "the legal process, which began in Europe with the French Revolution, or granting to the jews equal civic rights in the countries in which they reside." The Jewish emancipation occurred during the Second Industrial Revolution due to the rise of nation-state and mercantilism (Calgary). The Jewish emancipation began at the end of the eighteenth century. It offered jews social, economic, and political opportunities, but it challenged traditional jewish life and values by making available new avenues of integration (Cornell). The Enlightenment was a "jewish ideological movement that aimed at modernizing Jewish life and thought" (Calgary). During the enlightenment some reforms were made. In 1782, Joseph II gave the Jews of the Habsburg Empire equal treatment as the Christians. France gave citizenship to Jews in 1789. Also during this time places such as Italy and Germany were treating Jews and Christians equally. An exception to the fair treatment was Russia. Russia continued to discriminate against Jews until World War I. The Russian government controlled the publication of Jewish books, the areas Jews could live in, and excluded them from receiving a higher education. The government even started riots in the Jewish communities. This was when many Jews decided to leave Russia and move to the United States. At the time they had all the legal rights as others, but they did encounter prejudice in the United States. Life seemed to improve greatly for t... ...ere treated equally in Europe made the transition more difficult when the discrimination began again. The treatment of Jews became very bad in the years preceding the First World War and they did not improve for many more years of pain and suffering. Borneman, John and Jeffery M. Peck. Sojourners. Lincoln: University of Nebraska Press,1995. Caron, V. Cornell University. March 1, 1998. www.cornell.edu/Academic/Courses97/csas/as1359.html. Colby University. March 3, 1998. www.colby.edu/personal/rmscheck/GermanyB4.html. Glatzer, Nahum Norbert. C.A.N.D.L.E.S. March 15, 1998. www.candles_museum.com/antsem.htm. Greenberg, Louis. The Jews in Russia. Ed. Mark Wischnitzer. New York: Schocken Books, 1976. Segal, Eliezer. University of Calgary. February 27, 1998. http://acs6.acs.ucalgary.ca/~elsegal/363_Transp/02_Emancipation.html.

Of Mice and Men :: essays research papers

During the era of the Great Depression in the 1930’s, many people lost their jobs and became very lonely. This was around the time when John Steinbeck released his famous book about these â€Å"bindle stiffs†. The book was called, Of Mice and Men. Loneliness is one of the major themes of this novel. Several of the characters in the book are alone. In this novel, John Steinbeck shows how being alone affects different characters. Each is affected in a different way. Throughout the novel, the theme of loneliness is mostly expressed in the important characters of Candy, Curley’s wife and Crooks. Candy, the ranch handyman, lost his hand in an accident and worries about his future on the ranch. He fears that his age is making him useless and unwanted. Candy's age and handicap also contribute to his loneliness. Many of the men reject Candy because of these things and he fears that he will eventually come to the same end as his old dog. Candy is crushed by Lennie and George's dream to get their own piece of land and "live off the fatta the lan'". This dream lifted Candy's spirit and only set him up for a bigger disappointment. This made Candy not only a victim of loneliness, but also of disillusionment. He also feels the burden of loneliness and shows it by his relationship with his sheep dog. The dog, being described as â€Å"ancient†, â€Å"stinky†, and â€Å"half-blind†, had been in Candy’s life and his companion for a very long time and Candy had grown attached to it. He said he, "had him since he was a pup" and he used to &quo t;herd sheep with him." Once the other farmhands had finally gotten fed up with it and stated that the dog needed to be put out of its misery Candy was extremely reluctant to turn it over and let him go. After hearing the shot ring outside, all Candy could do was turn his face towards a wall and not look around. Certainly Candy found this dog to be a loyal companion of his and he had developed a strong relationship with it over the years, which helped him cope with his loneliness on the ranch. Whenever one is taking a deeper look at Of Mice and Men one will probably get a sense of how depressing the ranch really is. These are just a few examples of how different characters dealt with their loneliness. Of Mice and Men :: essays research papers During the era of the Great Depression in the 1930’s, many people lost their jobs and became very lonely. This was around the time when John Steinbeck released his famous book about these â€Å"bindle stiffs†. The book was called, Of Mice and Men. Loneliness is one of the major themes of this novel. Several of the characters in the book are alone. In this novel, John Steinbeck shows how being alone affects different characters. Each is affected in a different way. Throughout the novel, the theme of loneliness is mostly expressed in the important characters of Candy, Curley’s wife and Crooks. Candy, the ranch handyman, lost his hand in an accident and worries about his future on the ranch. He fears that his age is making him useless and unwanted. Candy's age and handicap also contribute to his loneliness. Many of the men reject Candy because of these things and he fears that he will eventually come to the same end as his old dog. Candy is crushed by Lennie and George's dream to get their own piece of land and "live off the fatta the lan'". This dream lifted Candy's spirit and only set him up for a bigger disappointment. This made Candy not only a victim of loneliness, but also of disillusionment. He also feels the burden of loneliness and shows it by his relationship with his sheep dog. The dog, being described as â€Å"ancient†, â€Å"stinky†, and â€Å"half-blind†, had been in Candy’s life and his companion for a very long time and Candy had grown attached to it. He said he, "had him since he was a pup" and he used to &quo t;herd sheep with him." Once the other farmhands had finally gotten fed up with it and stated that the dog needed to be put out of its misery Candy was extremely reluctant to turn it over and let him go. After hearing the shot ring outside, all Candy could do was turn his face towards a wall and not look around. Certainly Candy found this dog to be a loyal companion of his and he had developed a strong relationship with it over the years, which helped him cope with his loneliness on the ranch. Whenever one is taking a deeper look at Of Mice and Men one will probably get a sense of how depressing the ranch really is. These are just a few examples of how different characters dealt with their loneliness.

Linda Mcquaigs Shooting The Hippo: Causes And Results Of Debt :: essays research papers fc

Linda McQuaig's Shooting The Hippo: Causes and Results of Debt Linda McQuaig's most recent book, "Shooting the Hippo" is about the causes and results of the debt. It is a look at both the factual causes and the arguments which are merely presented to us through the various elements of the media. McQuaig delivers an insightful overview of the extensive media coverage which has bombarded us over the past few years. "With the excitement of a mystery writer, McQuaig tells the real story behind the debt." . This book explains the history of the deficit myth, and enables people such as myself who are not experienced in these types of problems to get to the heart of the arguments presented so frequently about our financial situation. I found her book an inspiration which will hopefully help us all to devote ourselves to the enormous challenge which we will face in the future. We are responsible to inform and educate ourselves, our friends, our families and neighbours in the difficult days ahead. To explain McQuaig's title I'll briefly describe the beginning of the "mystery." A baby hippo, born in a zoo, is to be shot because of recent government cutbacks which leave nothing to feed or care for the hippo. This image grabs the attention of the reader and leads to numerous other examples which McQuaig uses to break down the popular myths about the deficit. McQuaig, determined to expose one by one, several of the current myths about the state of the Canadian economy, backs up her arguments with interviews and publications. These include: a chief statistician at Statistics Canada who has been working on the statistics of social spending since the middle '60s; the man at Moody's bond rating service in New York who is in charge of setting the credit rating on our federal debt; and noted economists, among others. The book goes on in its investigation as to why the recession in Canada was the worst of the world's most powerful nations. It is noted that if there is a simple way to explain the reason for most of the recession then it will in turn account for most of the increase in the debt. McQuaig also presents a bit of history of banking, monetary systems, and the struggle of the conflicts between the rich minority and the rest of us. All of this is presented in a very readable and interesting manner. McQuaig asks an intriguing question to all of us. Are we prepared to see our social programs sacrificed in order to reduce the deficit?

Backround of a Language Learner

Nazrahdin (Nas) moved from his native Algiers to the United States in a quest to gain live a better life and to be able to make enough money to send some back to his family each month. His uncle Talib has lived in America for seven years and was the main reason Nas made the move. Nas is currently working as a valet attendant at a hotel. His language proficiency is quite high. He is fully bilingual with Arabic and French and he can also understand a bit of Spanish. His English abilities are elementary.That being said, when speaking with him he is quite effective at communicating his ideas through non-verbal methods and patience. He is eager and willing to be taught and he always has questions to ask. Currently his uncle and aunt are the main sources of information and teaching when it comes to English. At work Nas does not interact with customers, except when absolutely necessary. He is not comfortable enough with the language and his coworkers do not want him to converse with custome rs due to his limitations with English.For this reason Nas is beginning to read and listen to English lessons in an attempt to gain fluency. He wants to become comfortable enough with the language within the next six months so as to be able to interview for a public transportation job through the city. He did not have to interview for the valet position because his uncle worked him into the job. With his enthusiasm and track record of learning other languages, his goal is well within reach.When I interviewed Nas and asked him about what his ultimate goal is, he replied, â€Å"Really I want money for family that I work for so I can buy me a home here to live. † His ideas come across quite clearly and the thing I noticed most about this statement was not the broken grammar, but the clarity of though and the seriousness with which he delivered his ambition. He maintains eye contact and uses his hands to emphasize his points. I notice his non-verbal connotations almost more than his verbal cues, especially when he is speaking in Arabic with Talib.They are both very animated and outgoing and their arms are in constant motion when they are speaking. They also use intonation to great effect so that even though I do not understand a word of Arabic, I can fairly accurately gauge the tones and attitude of what they are talking about. In this way, I think the main goals that we will work for in our English lessons will be to translate that non-verbal communication into everyday expressions in English. Nas, at least at this point, is not interested in the finer details of grammar and lexicon.What he most wants is to ‘tell a good joke that people smile. ’ He wants to become conversational. He does not need nor want to learn academic rules. He wants to be able to meet a stranger and be able to talk to them. He wants to be able to fulfill his objectives at work. He wants to be able to secure his own job and not to rely on Talib. Mostly, he wants to become more than just a card-carrying American citizen, he wants to exercise his mind and rights through the use of English.That being said, we will face obstacles in the implementation of this new language because it is not related to the romance languages of French and Spanish and it definitely has little in common with the rhythmic Arabic of his native language. We will begin by integrating cross-cultural themes that draw connections between his life in Algeria and here in the U. S. His mind is already developed and he has been successful in his endeavors up to this point. I do not want to tutor him like I would a younger person.I think a great way for us to move forward will be to watch television and movies that have similar interests as well as subtitles, whether in Arabic, French, or Spanish. I want to cultivate a multi-disciplinary approach that focuses on getting ideas to translate more than having them be perfectly grammatical, especially considering that most conversational Eng lish does not abide by the rules of the book of grammar, even to native speakers. I think we will have greater success in implanting English into Nas’ everyday life because he already has the model of his Uncle Talib.Talib had learned English in less than a year after moving the America. Like Nas, he had a very limited knowledge of the language beyond a few expressions before moving here. Nas has the added advantage of already holding a job where he is surrounded by native English speakers and Talib. Whenever Nas cannot grasp what we are talking about in English, he and Talib discuss it together in Arabic and then Nas will come back to the discussion and reiterate his opinion.I am confident that Nas will succeed in his goal to learn English in order to gain full-time employment that utilizes his language skills. He has a positive example to base his optimism and he is one of the most fearless non-native English speakers I have met when it comes to trying to speak in a languag e you are not fluent in. The fact that he will continue to ask questions, to continue to make mistakes and to continue applying himself is an accomplishment unto itself and yet he does not cut corners. This makes the tutoring process not only easier, but much more enriching for all involved parties.

Ecosystem Management of the Laurentian Great Lakes

Management of the Laurent Great Lakes Common among models implemented in environmental management is the driver-pressure-state-response concept. This type of model uses Indicators to quantify and simplify changes occurring in natural systems. Changes in the environment, according to this model, all originate from human activity which exert pressure or stress on the system. This model attempts to solve environmental crisis by determining the human activity creating the problem and responding to change with environmental and economic policies.In the 1 9705, Environment Canada reposed a model similar to this called the state-pressure-response model, that would be used to mediate environmental issues emerging throughout the Laurent Great Lakes ecosystems. At this time, the Great Lakes faced a number of ecosystem threats stemming from the mismanagement of fisheries, Industry and farming both in Canada and in the united States. Decision makers determined that a state- pressure-response mod el would more efficient in tackling the sheer number of environmental issues faced at the time, as this type of model focuses on handling specific Issues already present.Although this model was useful In reducing pressures by enforcing stricter environmental policies, it fails to consider environmental change over time. It also fails to recognize the ecosystem as a whole as it targets each individual issue separately, giving no consideration as to how one Issue may be affecting or creating another. State-pressure-response models simply look at environmental Issues already present, there is no degree of attempting to prevent and control environmental stress.Disregarding the possibility of environment change, and ignoring basic ecosystem concepts, creates greater issues hat will only continue to grow as climate change and population growth add more stress to the lakes. Since the sass's, prevent-control models have proven to be more effective in eradicating and decreasing issues presen t in the environment. For this reason, although a state-pressure- response model was successful in diminishing major ecological concerns of the Laurent Great Lakes in the sass's, a more holistic, prevent-control model Is needed to respond to present and future ecological concerns.Current Great Lake environmental management strategies assume the lake ecosystems are static not dynamic. Over the past thirty years of management, this assumption has lead to ramifications which will only continue to worsen as climate change Is expected to pose new threats and changes to the environment. The degradation of wetlands in and around the Great Lakes is one of the ramifications of this assumption. Wetlands are the interface between terrestrial and aquatic ecosystems, therefore, management strategies must acknowledge environmental changes occurring In both ecosystems.Since the 1 9705, the Increase In alarm temperature, frequency and duration of water level changes, and the increase of inconsidera tion (Mortars, 2004). Without standardized analytical monitoring of environmental change, issues within Great Lake wetlands with only continue to emerge (Environment Canada Report, 2005). Ignorance to dynamic ecosystem concepts have also lead to the increase of reconciling pesticides in some areas (Environment Canada Report, 2005).This reinforces the need for monitoring environmental change rather than focusing only on issues present during the time the model is put into action. Looking into the future, the state-pressure-response model, which assumes lunatic stationary, will render inadequate as new issues emerge from climate change and arbitration. If governments continue to use a state-pressure-response model for the management of the lakes, many environmental changes will go undocumented and untreated, see Figure 1 in Appendix (Macdonald, 2009).Numerous studies have predicted that climate change is expected to significantly decrease water levels in lakes and streams throughout N orth America (Michele, 2007). Decreasing water levels in the Great Lakes will increase their vulnerability to toxic contaminates (Valiant, 2008). It would be greatly beneficial for environmental management models to already begin taking into account and monitoring these changes to lessen the effects of climate change. Stricter environmental policies for industries and farming practices should already be in consideration to prevent environmental concerns in the future.The environmental regulations that will need to be enforced will require much thought as well, such as debates over using a cap and trade or other emissions cutback strategies to lessen industry emissions if is required. The sooner these issues are dealt with, the more equipped decision makers will be at solving future crises. Other future concerns pertaining to the increase of arbitration around the lakes, primarily Lake Ontario, will be another negative environmental factor needing monitoring and acknowledgement of ec osystem change.With arbitration it is expected that natural vegetation will be removed and replaced with impermeable concrete surfaces which allow water to flow directly into river channels, increasing sedimentation and pollutants in runoff (Foote, 1996). Sedimentation describes the process of depositing sediment or gravel. An increase in this process will have effects felt by the entire ecosystem. Domestic water supply will be contaminated and suspended sediment will have adverse effects on the growth of aquatic plant life as it decreases the light which is able to penetrate the water (UNESCO, 2011).Fish breeding grounds and feeding zones will also be effected by an increase in suspended sediment, thus threatening fish populations. Another issue with arbitration will be the swell in atmospheric contaminates from industries, and increase in carbon dioxide from transportation use (Science Daily, 2008). Both environmental concerns will need to be monitored and regulated if governments are o establish efficient and effective environmental management strategies for the future.Before arbitration and climate change present astronomical environmental issues, governments need to consider models which recognize the environment as being in a constant state of change which will encourage critical monitoring of the lakes. Another consideration is the use of a holistic model, quite unlike the model sass's, when management decisions were being made on the Great Lakes, State of the Great Lakes Conference (SOLES) developed an indicators utilizing framework to identify major concerns of the lakes at the time, see Figure 2 in Appendix (Mitchell, 2004).The issue with using indicators to indemnify environmental problems is that it ignores the complex relationships within the ecosystem. Earlier approaches to ecosystem management examined organisms in their ecosystem context, this was later altered to the study of an entire local system with all of its biochemistry (Mitchell, 2004) . SOLES has failed to adapt the new method of ecosystem management which better explains, what and why things are happening in the ecosystem. In the early sass's, excessive recreational boating activity and shipping on the lakes lead to the introduction of a handful of invasive species.The most ecologically harmful being invasive species Addressed polymorph (zebra mussels), which has eliminated the native clam population in Lake Ontario, see Figure 3 in Appendix (Griffith, 1991). Following the state-pressure-response model, it was identified that ballast water discharge from transoceanic vessels was a major contributor to this problem. However, it was not until later that scientists began to notice the effect of this population on that of the native clam (Olden, 2008).This proves that the disconnect of species to species interaction assumed in the model will only result in unpredicted, complex ecological concerns which arise at a later time (Height et al, 2006). It is clear that an essential tool for lake management, are models that describe in detail the lake ecosystem which studies both species and human interaction and species to species interaction. Typically with indicator utilizing frameworks, like that of the state-pressure- response model, environmental management efforts are enforced only when an issues present themselves as a larger problem.In lake ecosystems, the alteration of water quality due to pollution tends to have a multiplying effect, as toxic activity accumulates over time (Ultras, 2005). Since state-pressure-response models do not exist without indicators, it is only until there is a larger scale ecosystem consequence that environmental investigation is undertaken. Once investigation begins, indemnifying the pressure or effect creating an issue is complex, and thus, additional time is taken before any action is seen to mediate the problem.Essentially, this model waits for a problem to reach crisis portions before action is taken (Berger, 9 97). In some cases, environmental responses to human activity cannot be linked to specific stresses (Berger, 1997). This is especially true when targeting point and non- point source pollution. Point and non-point source are the categories which define the main types of pollution. The first being a single identifiable localized source and the second source generally unidentifiable, such as runoff from farmland.In some areas of Lake Ontario, there are hundreds of industries and farms bordering the shoreline. Their by-products (being emissions and runoff inputs to the system are official to identify, and it becomes impossible in some cases to then identify the cause (Berger, 1997). However, the purpose of the state-pressure-response model is to recognize the source and create environmental policies to control the problem. If the source is not found, this will not happen and the problem will continue to grow. Therefore, ecosystem management models need to achieve some degree of rather than unanswered problems.Prevent-control models are needed if current and future ecological concerns of the Great Lakes are to be handled intelligently and in a time appropriate manner. Over the past twenty years, there has been a nationwide use of prevent-control models, which operate quite differently than state-pressure-response models. Prevent-control models are aimed to reduce the amount of environmental issues that arise by diligent monitoring of systems and science inspired decision making. An excellent example of this type of model is the prevention of the spread of the southern pine beetle in western Canada.In some areas, a direct control and preventative management practice requiring the removal of tree stands, known as a cut and remove, have been used (Billings et al, 2007). Although this type of method squires quite accurate and risky decision making, the difference between this model and the state-pressure-response model is astronomical in terms of maintaining ecosystem integrity. The application of a prevent and control model has been used around the Great Lakes area in efforts of counteracting the spread of non-native species from the Great Lakes into other watersheds (Cook and Williamsburg, 2001).This model is known as an on-the-ground management, meaning that there is extensive monitoring at these water bodies. This type of management is dependent upon a detailed understanding of ecosystem dynamics. Scientists first determine if a site is viable for a colony to reach, and then examines it's possible success and impact potential. Thus far, this model have been successful in controlling the spread of the hundreds of non-native species from the Great Lakes into its neighboring water systems. This model can easily be adapted into the management of the Great Lakes.Although this type of model requires an extraordinary amount of effort from the scientific community, the expertise are already there and the environmental benefits would be well worth th e effort. Human pressure on the Great Lakes is quite extensive, ND a result, lake ecosystems are unable to operate in a self-sustaining manner due to the interference or changes that exceed their capacity for self-repair (Ultras, 2005). It is essential that models in effect prevent and control environmental issues of the Great Lake to ensure irreversible damage is avoided, even if this means more funding towards monitoring and scientific expertise.To mange present and future environmental concerns of the Great Lakes, decision makers must discard the old pressure-state-response model and replace it with a holistic, prevent-control model. These types of models encourage strategic, analytical monitoring that will solve many issues in the management of the Great Lakes faced today, with the current state-pressure-response method. Monitoring ensures the documentation of ecosystem changes which will be important in the future for determining climate change effects.

Obscene Gestures

Every culture has obscene gestures; in America the middle finger is one of the most obscene. The middle finger was most likely derived from Ancient Greece, ‘the finger’ is one of the most widespread obscene gestures throughout the Western world. In a handful of Mediterranean and Arab countries the index finger is preferred to the middle, but the meaning remains crystal clear. There are tons of different stories for the origin of the finger; going back as far as 2,500 years. Some make mention to Greek tragedies, phallic representation, perverse Roman emperors, English long bowmen, and annoyed deaf people but, we just don’t know the actual origin. Nonetheless, the middle finger is probably the most universally-understood hand gesture in the world. This is owed mostly to its age and the sheer simplicity of the gesture. Every country has their own set of obscene gesture unique to their culture. A simple thumbs up is not a good idea in the Middle East, Russia, Greece, Sardinia, Western Africa, and Latin American countries. Even though this means good job or ok in western cultures in these places it refers to â€Å"sit on my erect penis. † In southern Sardinia, where the gesture is particularly obscene, don’t try hitchhiking! The common ok sign seen all over the U. S. is never ‘ok’ in Brazil, Germany, and some areas around the Mediterranean. This is because this ‘o’ represents an anus, which means you are calling the recipient an asshole. The Palm-Back V surprisingly does not mean â€Å"peace† in the UK, Australia, New Zealand, and Italy. Instead of â€Å"peace† this gesture symbolizes â€Å"up your ass† or â€Å"fuck off. George Bush, Sr. famously gave the sign to Australians in 1992, thinking he was giving the peace sign. The Forearm Jerk, slap a hand down on the opposite bicep and then raise that arm into a fist, is obscene in France, southern Europe, the Mideast, and the U. S. This is expressing â€Å"Fuck off! † or â€Å"Up yours ! † In France it is called the bras d'honneur or arm of honor. The Corona which looks like the popular â€Å"Rock ‘n roll† or â€Å"Hook 'em, Horns† sign is not perceived as that in Spain, Portugal, the Baltics, Brazil, and Colombia. In these countries this simply means â€Å"Your wife is a whore†. Another gesture, this time aimed towards your mom, is the Concha; a very bad idea in Chile. First, hold up a palm towards you and slightly curl the fingers to form the shape of a shell. Second, say â€Å"Concha de tu madre. † Figuratively meaning, â€Å"Your mama's dried up, nasty cooch. † Third, run as fast as you can. France is a lovely place until your taxi cab driver takes his middle finger and thrusts it up into his curled up fist of his other hand. Basically saying â€Å"You take it up the ass. † France likes large gestures but Pakistanis are very simple. A single raised closed fist in Pakistan means that you take an erect penis up into your rectum. The Philippines are also very simplistic. In America we might signal someone to â€Å"come here† by curling an index finger toward ourselves repeatedly. Don't do that in the Philippines, where it's a gesture fit only for dogs and can get you arrested. Over in Japan they have the Animal. This is because Japanese don't like Koreans so they call them â€Å"animals† by extending four fingers of one hand in another person's face. I thought it was really interesting how each gesture was linked to a sexual organ or sexual act. Obscene gestures are a part of society no one really thinks about but I realized how much it relates to that cultures way of thinking. Also, how one society can be ‘ok’ with something and another will cringe; like the ok symbol. The moral of the story is if your traveling google that country and read a bit because you don’t want to ruin your vacation because your feeling a little punk rock.

Estimation Of GFR Kidney Disease Health And Social Care Essay

AbstractionBackgroundPurpose of our survey was to happen out correlativity between estimated Glomerular Filtration Rate ( eGFR ) by Modification of Diet in Renal Disease ( MDRD ) expression and eGFR by Cockcroft-Gault ( CG ) equations, in patients with chronic kidney disease ( CKD ) , and to see whether they can be used interchangeably.MethodWe conducted a cross subdivision survey of 70 patients presented to the nephrology clinic over a period of one twelvemonth. We compared the eGFR by these two expressions in five phases of CKD. Abbreviated 4 variable MDRD expression was used.ConsequenceMDRD consequences were expressed in ml/min/1.73m2 and CG consequences in ml/min. Age scope was 15 – 79 old ages ; Male 49 % , Female 51 % . The correlativity ( R ) between eGFR by MDRD and eGFR by CG for CKD stages 1 to 5 was 0.64 ; 0.31 ; 0.32 ; 0.67 ; and 0.45 severally. The correlativity ( R ) between creatinine clearance by 24 hr urine aggregation to eGFR by MDRD expression was 0.84 ( P: 0.001 ) and to eGFR by CG expression was and 0.79 ( P: 0.001 ) .DecisionWe conclude that Cockcroft-Gault ( CG ) equation correlates best with MDRD expression at CKD phase 4 followed by phase one. Cockcroft-Gault expression underestimated eGFR in phases 1, 2 and 3. We speculate that standardization of Cockcroft-Gault equation to the organic structure surface country of.73m2 will farther better the correlativity but will diminish its utility on bed side. . There is a demand of a big graduated table population based survey to formalize our consequences.Index WORDSMDRD, Cockcroft-Gault, Chronic kidney diseaseIntroduction:Alteration of Diet in Renal Disease ( MDRD ) and Cockcroft-Gault ( CG ) equations are the most common methods of appraisal of Glomerular Filtration Rate ( GFR ) . Both formulas depend upon serum Creatinine to gauge GFR. Creatinine clearance measuring utilizing 24 hours urine aggregation is mostly abandoned in favour of the MDRD and CG expressions. It is chiefly because of the familial troubles in accurate aggregation of 24 hours urine. Cockcroft-Gault expression remained the most common method of bedside appraisal of GFR. It requires weight in add-on to age but still is really easy to utilize without a reckoner or computing machine. This advantage of CG expression is maintaining it alive in spite the of rapid popularity of MDRD expression. Numerous surveies are done to compare these two equations in assorted scenes. However the information from Asia particularly from Pakistan is bare [ 1 ] . Purpose of our survey was to happen out correlativity between the two equations in patients with chronic kidney disease ( CKD ) and to see whether they can be used interchangeably.MethodsWe conducted a cross subdivision survey of 70 patients presented to the nephrology clinic of a third attention infirmary in Karachi Pakistan over a period of 1 twelvemonth from January 2006 to December 2006. Aim of our survey was to happen out correlativity between estimated Glomerular Filtration Rate ( eGFR ) by Modification of Diet in Renal Disease ( MDRD ) and eGFR by Cockcroft-Gault ( CG ) equations in patients with chronic kidney disease ( CKD ) and to see whether they can be used interchangeably. Age scope was 15 – 79 old ages. Male were 49 % , female were 51 % . Patients with acute nephritic failure were excluded. All the patients in the survey were divided into five groups harmonizing to the kidney disease outcome quality enterprise ( KDOQI ) categorization of chronic kidney disease as follows: Group 1: GFR & gt ; 90 ; Group 2: GFR 90 – 60 ; Group 3: GFR 30 – 59 ; Group 4: GFR 15 – 29 and group 5: GFR & lt ; 15 ml/ min/1.73m2. Abbreviated four variable MDRD expression was used.to estimated GFR ( ml/min per 1.73 M2 ) utilizing the equation:186 x [ serum creatinine ( mg/dl ) ] -1.154 x ( age ) -0.203 x ( 0.742 if female ) . Estimated GFR utilizing the CG equation ml/min ) was calculated as follows: ( 140 – age ) ten ( weight in kilogram ) /serum creatinine ( mg/dl ) x 72 ten ( 0.85 if female ) . Measured creatinine clearance was calculated by 24 hr urine aggregation and utilizing the expression: creatinine elimination ( mg/kg per twenty-four hours ) divided by serum creatinine ( mg/dl ) divided by 14.4 ( min/d per dl/ml ) . Data was analyzed utilizing SPSS package.ConsequencesMDRD consequences were expressed in ml/min/1.73m2 and CG consequences in ml/min. Mean GFR by MDRD expression for CKD stages 1 to 5 was 111AÂ ±30, 77AÂ ±24, 39AÂ ±9, 21AÂ ±6 and 13AÂ ±4 severally. Mean GFR by Cockcroft-Gault equation for CKD phase 1 to 5 was 119AÂ ±28, 78AÂ ±13, 43AÂ ±7, 23AÂ ±3 and 12AÂ ±2 severally ( t able 1 ) . The correlativity coefficient ( R ) between eGFR by MDRD and eGFR by Cockcroft-Gault for CKD phases 1-5 was 0.64 ; 0.31 ; 0.32 ; 0.67 ; and 0.45 severally ( table 2 ) . Mean and average eGFR by MDRD was 48AÂ ±40 and 32 ( 58-7 ) severally for all patients. Mean and average eGFR by Cockcroft-Gault was 52AÂ ±42 and 36 ( 197-7 ) severally for all patients ( table 3 ) . The Cockcroft-Gault equation correlated best with MDRD expression at CKD phase four followed by the phase one. The eGFR by MDRD was lesser as comparison to by CG, in phases 1, 2 and 3. The creatinine clearance by 24 urine aggregation was correlated to the eGFR by MDRD expression. The R value was 0.84 with p value of 0.001. Similarly the creatinine clearance by 24 urine aggregation was correlated to the eGFR by CG expression. The R value was 0.79 with p value of 0.001. ( Table 4 )DiscussionAccurate measuring of GFR in chronic kidney disease can non be overemphasized. It is particularly of import when GFR reaches near phase 3 and 4. The of import determination like doing AV fistulous withers and induction of nephritic replacing therapy are taken at this clip. There were more than eight expressions introduced to gauge GFR but merely two viz. Cockcroft-Gault ( CG ) and MDRD got the credence by the medical community. The CG Formula was proposed every bit early as 1976 [ 2 ] . Because of its simpleness and bedside usage, it was readily accepted by the doctors. The CG expression enjoyed this monopoly till the MDRD equation was introduced in 1999 [ 3 ] . Twenty four hr urine aggregation for Creatinine clearance measuring is non method of pick because of several booby traps. The most of import being the 24 hr urine aggregation is frequently non accurate. In add-on the serum creatinine remains within normal scope in early phases of CKD due to increased cannular secernment ensuing in overestimate of GFR. Using Inulin clearance to mensurate GFR is really cumbrous and non practical for everyday clinical pattern. Alternatively, the radioactive and non-radioactive based markers e.g. Iothalamate, Iohexol, DTPA and EDTA are used. The isotope based GFR measurings are thought to be the most accurate but they are dearly-won and non available in many research labs. Therefore their public-service corporation is confined practically to research. They are used as a gilded criterion to formalize the truth of eGFR by MDRD or CG equations. In our survey we still used the traditional 24 hr urine aggregation to cipher creatinine clearance. We were really peculiar and thorough in giving the direction to the patients. The strong correlativity of 24 hr creatinine clearance to eGFR by CG every bit good as MDRD expression goes in favour of our premise that urine aggregation was accurate. MDRD survey equation originally required six variables viz. Serum Creatinine, Serum Albumin, Serum Urea Nitrogen, Gender, Age and Race. Later a simpler four variable equation was proposed and is considered to be a good as six variable equation [ 3 ] . This brief MDRD equation requires Serum Creatinine, Age, Gender and Race merely. It does non necessitate Serum Albumin and Serum Urea Nitrogen. The usage of standardised serum creatinine in re-expressed 4 variable MDRD expression improves the truth [ 4, 5 ] . Surveies have shown that accommodation for organic structure surface country improves the truth of Cockcroft-Gault expression [ 6,7 ] . The demand of this simpler four variable MDRD equation raised due to trouble of utilizing 6 variable equation on bedside. However still its chief drawback remains the demand of a computing machine. There are a figure of surveies comparing the MDRD to CG expression with variable consequences. Following is the reappraisal of some of import surveies. MDRD equation provides indifferent and moderately accurate estimations across broad scope of subgroups when GFR is less than 60 ( CKD Stage 3, 4 & A ; 5 ) [ 8 ] . They besides proved to be dependable for followup in CKD patients in longitudinal surveies [ 9 ] . MDRD equation performed better than CG equation in CKD, when GFR was less than 60 ml/min/ 1.73 M2. On the other manus CG equation performed better in healthy kidney givers [ 10 ] . CG expression was less precise than MDRD equation in most instances with average GFR of 59.8 ml/ min/ 1.73 M2s [ 11 ] . In another survey appraisal of GFR in older patients with CKD and average GFR of 53 ml/ min/ 1.73 m2. , the CG Formula was more precise than MDR Formula [ 12 ] . In diabetic patients MDRD every bit good as CG expression correlated good with isotopic GFR measurings, but MDRD equation turned-out to be more accurate [ 13 ] . In ill hospitalized patients the public presentation of MDRD and CG equation was compared, utilizing Iodine iothalamate as a control. MDRD equation performed better [ 14 ] . MDRD Formula as comparison to CG expression underestimates GFR in healthy persons [ 15 ] . MDRD expression was more accurate than CG expression in ESRD patients. However MDRD expression underestimated GFR when inulin clearance was more than 8 ml/min/1.73 M2 and overestimated GFR when inulin clearance was less than 8 ml/min/1.73 M2. On the other manus CG expression overestimated GFR when inulin clearance was less than 13 ml/mim/11.73 M2. [ 16 ] . In patients with CKD but normal serum creatinine, CG Formula was found to be more accurate than MDRD Formula. Measurement of GFR by endogenous and exogenic filtration markers might be the most prudent scheme [ 17 ] .DecisionWe conclude that CG Formula correlates with MDRD equation best at CKD stages 4 and overestimated GFR at phases 1, 2, 3. The two expressions may be used interchangeably at phase 4 & A ; 1. Measurement of 24 hr urine creatinine clearance may still be dependable if patients are counseled decently. Standardization of GFR for organic structure surface country of 1.73 m2.improves the truth of Cockcroft Gualt expression. We speculate that this in bend will better its correlativity with MDRD expression. However we suspect that perplexing the Cockcroft Gualt expression by including the organic structure surface country in equation will diminish its utility on bed side. It is improbable that MDRD expression will replace Cockcroft Gualt expression in clinical medical pattern shortly because of its dependence upon a computing machine plan.

Distrigas Corporation Essay

Q1. As per the provided information the Gas Utility companies pays a base commodity charge of $. 3359 plus a peak usage demand of charge that is $4. 63 per Mcf multiplied by the total demand during the maximum take day in the last 12 months which is 240 in this case. The cost per MCF can be derived by the below formula (Commodity Base Charge * Total Demand) + (Peak Usage Demand Charge* High Peak in 1 day* months in year) This will translate into ($ 0. 3359*30,700,000 Mcf)+ ($ 4. 63*240*12) = $ 23,646,530 By substituting the appropriate values in the formula we arrive at a cost of $ 23,646,530. This cost is then divided by the total demand over 12 months of 30. 7 Bcfor 30,700,000 Mcf to arrive at an average cost per Mcf of $ 0. 7702 which is a 125% increase over the base charge $ 0. 3359. Similarly in a scenario where the peak demand is equal to the average demand of 84109. 59 Mcf we arrive at an average cost per Mcf of $ 0. 4881 which is a 45% increase over the base charge of $ 0. 3359. Q2. In order to determine the excess amount of gas that had to be bought from Distrigas we made an assumption that the demand was not normally distributed and in order to normalize it we removed the deviation of 18. 66 from the average of the independent demands over the three months to arrive at a normalized value of 178 (rounded off). The assumption is that the gas Utility companies will buy gas from Distrigas only if the demand goes aboce 178. Following this methodology the gas utility company will need to purchase 1801 MMcf from Distrigas to fulfill the peak demand. Filtering days that had excess demand we arrived at 74 days that required the Utility gas company to purchase gas from distrigas. The first phase of that purchase has to be from December 7th to 25th January and the second phase of the purchase should be from 5th February to 28th of February. The annual cost of the policy is attained by the total excess demand ( 1801 MMcf) multiplied by the cost per MMcf of $ 1660 to arrive at a cost of $ 2,989,660. By taking the average of the two cost per Mcf from question 1 we know that the cost per Mcf for regular gas supply is $ 0. 63. The amount of regular gas supply is derived by reducing the Distrigas excess demand gas supply from the total annual demand. These numbers are then used to arrive at a total cost of $ 25,248,978. 26 which results in a savings of $ 252,140 over using pipeline gas. Q. 3 Utility gains from the competitive price rate offered by Distrigas Corporation of $1. 66 per MCF when compared with the pipeline emergency gas rate of $1. 80 per MCG, which makes Distrigas price rate substantially cheaper than the pipeline gas rates. Utility is charged an excessive penalty for going above their planned gas volume by the gas providers. We can evidence this by simply comparing the prices during the peak demand, which is actually more than the average demand with the peak demand being the average demand. Calculating the Cost of Gas: Cost of Gas = (Base Commodity Charge)*(Total demand) + (12)*(4. 63)*(Peak 1 day demand) (Shown in table 1 Annual Cost Analysis) It should be an easy decision for utility to use Distrigas as its emergency gas provider when daily volume of the gas exceeds 178 MMCF (derived after taking the average of the demands for the three months and then normalized the demand variation by taking the Standard Deviation). With the given demand forecast numbers; utility will end up buying 1801MMCF of gas from Distrigas. We thought that using the concept of location pooling from risk pooling strategy would best suit this case study. We backed on this strategy because the objective of the risk pooling strategy is to redesign the supply chain and to either reduce the uncertainty the firm or to hedge uncertainty so that the firm is in a better position to lessen the consequence of uncertainty. This will convert into cheaper end consumer pricing. Location pooling is best suited for single product as it can be used to decrease the inventory while holding service constant, or increase service while holding inventory cost, or a combination of inventory reduction and service increase. However, the proposal A for Distrigas would cost only $29,376,000, or savings of $252,140. The annual cost of Distrigas policy is $21,172,397. 19. Distrigas strategy should be to maximize on its competitive rate and endeavor itself as a cost leader, promising speed delivery, reliability and meeting the right quantity when needed the most, all at most cost efficient rate possible. To be cost efficient it needs to operate economically such as storing the right amount of gas needed. It has to improve on its storage and deliver the gas in the best cost efficient using the right mode of transportation possible. The biggest threat could be when consumers like Boston Gas decide to build their own storage facilities and therefore start sourcing directly from the pipeline-gas providers, to be stored for usage during peak season. Q4. Proposal A: Slow Build up Strategy – In this proposal infrastructure will be built and machinery and trucks purchased to allow Distrigas to slowly build up inventories at the customer location. This strategy includes building a satellite tank which will serve as a reserve for the gas that is brought in by Alozean. It takes 250 days to build up inventories to satisfy peak demand. This model requires 6 trucks to carry the gas over the 250 day period. Field tanks will need to be built at the customer location in order to hold the gas that will service the peak demand and this will cost $ 25. 1 Million. This is one of the disadvantages of this strategy. The upside is that only 6 trucks are needed to operate on this strategy. Implementation of this strategy requires a total capital investment of $ 29. 376 Million and yields positive cash flows of . 325 (because of annual depreciation charges and tax rate of 50%) which shows that the project at a cost of capital of 9% has a Net Present Cost of $ – 26. 33 Million. Proposal B: Quick Build up Strategy – In this proposal peak demand for the Utility companies will be built by quickly sending gas to the companies based on peak season demand forecasts. This strategy will require 128 trucks to fulfill demand within a 10 day period.